Shoichi is an expert in integrated marketing and branding solutions, with more than 18 years of experience in creating and executing marketing and PR plans for global and domestic firms.
Prior to joining H+K Strategies, Shoichi was General Manager of the Retail Bank Group at Shinsei Bank, and held the roles of corporate senior vice president at Electronic Arts Japan (EAJ), and senior director of sales and marketing at Nike Japan and Walt Disney.
Shoichi is also the author of the book “Successful Branding”, published in 2006. He is a part-time professor of branding at Ritsumeikan University of Business Administration and has taught integrated brand development at the International University of Japan MBA program.
Shoichi holds a Bachelor of Arts from the faculty of foreign languages at Dokkyo University. After graduating at the university, he attended the graduate school of faculty of business administration at Wales University.
He is fluent in both written and spoken English and a former national high school volleyball champion.